Case Study: State Parks Week
Goal: The goal of this campaign was for Trekaroo to use quality photos, videos and writing to showcase the breadth of available state parks, to increase visits to state parks, and to show why state parks are a great mid-summer getaway. Live social media Phase The #RealFoodRocks hashtag was promoted across Twitter, Instagram, Facebook and […]
Case Study: Ruby Rockets
Goal: To leverage the voices of both Trekaroo and bloggers to tell a series of stories showing different angles to the #RealFoodRocks movement. Each story was to deepen the audience’s understanding of the products Ruby Rockets offers and how these products make it simple for families to cultivate a lifelong love for healthful and wholesome […]
Case Study: Shenandoah Kids Trail Blog Tour
Goal: To generate awareness and social media buzz around the Shenandoah Kids Trail Guide by Go Blue Ridge Travel, and to provide families within driving distance with inspiration and resources to plan a 48-hour getaway in the Shenandoah region.
Case Study: Grand California Road Trip
Goal: To create a comprehensive guide for one of the most iconic road trip destinations: the California coast. Trekaroo sought to offer families a sought-after itinerary to carry them through an entire trip, cross-promoting with the best attractions, sights, and accommodations en route.
Case Study: Road Trip Week
Goal: Road Trip Week sought to provide quality editorial on one of the most frequent types of family travel, while showcasing our favorite travel gear, services, and hotel brands and offering parents incentives to purchase or utilize them.
Case Study: Ski Week
Goal: Trekaroo had planned for a pre-season ski series in October. We offered various ski resort partners the opportunity to sponsor the series, with each resort partnered with a Trekaroo Influencer Network blogger. The aim was to jump start early season bookings while providing useful and timely content to our readers new to the sport.
Case Study: Red Jacket Resorts
Goal:To drive fall bookings, Red Jacket Resorts wanted to position their Cape Cod and North Conway properties as the resorts of choice for families visiting these destinations.
Case Study: Shell Weekend Wanderings
Goal: To drive brand awareness and excitement for the summer travel season, Shell wanted to position their brand as a partner for families embarking on the all-American road trip.
Case Study: Disney Days
Goal: Provide multiple brand sponsors a cross-marketing opportunity to gain brand awareness and engage with Trekaroo’s most fervent Disney fans via multiple social media channels in a way that is fun and viral.
Case Study: KOA Blog Tour
Goal: KOA wanted to re-shape the assumptions families have about what’s behind their ubiquitous yellow sign by sharing about the breadth of experiences families can have at KOA campgrounds. 15 bloggers shared their family’s stories of a weekend at a KOA. They offered unique perspectives tailored to their voice and blog focus.