Our 2016 State Parks Week was sponsored exclusively by Visit Idaho, who used the opportunity to showcase the Gem State’s state park system, building excitement all July with the hashtag #StateParkTreks.

Trekaroo selected key influencers from our Trekaroo Influencer Network (TIN) who either lived in Idaho and/or were familiar with Idaho state parks. These bloggers were handpicked for a multi-part campaign: each blogger and her family wrote about a favorite family memory in an Idaho state park, which was showcased on both their own blogs as well as on Trekaroo. They also participated in live social media during our #StateParkTreks Facebook party, and promoted their blog posts during a fun giveaway. Visit Idaho was able to further promote their state park system in a series of Trekaroo Guides, which outlined itineraries for families visiting Idaho.

Trekaroo Guides

State Parks Week was one of Trekaroo’s first opportunities to utilize the power of our new Trekaroo Guides. This tool on the Trekaroo website is free for all users, allowing parents to create their own customized itineraries for upcoming trips and to organize the points-of-interest they want to include on a vacation. Visit Idaho worked in tandem with Trekaroo to create several guides especially for #StateParkTreks, which were promoted throughout the month of July.

#StateParkTreks Facebook Event

State Parks Week was a great opportunity to host a Facebook event. During these fun 3-hour parties, Trekaroo invites experts on camping, the outdoors, and Idaho to answer questions from readers about their summer getaways. We gave away camping gear, partnering with Coleman, and showcased Idaho state parks with our TIN bloggers, Visit Idaho, and real Trekaroo users who wanted to chime in with their own stories of Idaho outdoor fun. Our Facebook event garnered 97 unique posts within a few hours.

After Trekaroo reviewed Red Jacket’s properties, we offered them the opportunity to sponsor a feature story on kid-friendly activities in Cape Cod and North Conway. Topics covered in the feature story were popular search terms used by Trekaroo moms while researching trips to the area. As a sponsor, their properties received prominent mention and valuable links in the article – providing long-term marketing value and SEO benefit to Red Jacket Resorts.

Additionally, to drive late summer and fall bookings, Red Jacket also sponsored a giveaway to each property with an exclusive discount only offered to Trekaroo families. Trekaroo marketed the sponsored content through targeted display advertising and promoted the sponsor’s giveaway on Facebook, Pinterest, and Twitter.

The result: long-term traffic referrals from Trekaroo and increased late summer and fall bookings for both resorts.

Trekaroo is filled with experienced travel experts writing about major US city attractions and road trip destinations. Shell has a product every family needs in order to hit the road. When we partnered, what resulted was a fun, highly motivational series of Weekend Wanderings posts.

Of course, Trekaroo promoted the series across all social media channels, including Pinterest. Shell also sponsored a $500 Shell gas card giveaway for Trekaroo readers to convert participants to sign up for the Fuel Rewards Network Card. Who doesn’t need a gas card? The giveaway launched at the start of the Weekend Wanderings series to drive traffic, and kept buzz alive well after the initial publication. All Weekend Wanderings posts are highly evergreen, which means Shell is still reaping dividends.

Pinterest promotion of the Shell Weekend Wanderings campaign in Indianapolis.

Disney Days is an annual tradition at Trekaroo. It includes two full weeks of Disney content, aimed to educate families ready to book a Disney vacation to either Walt Disney World or Disneyland Resort. We also know Disney-loving families are playful, so starting in 2014, we included a viral, multi-platform photo contest called #SendMe2Disney, in which readers could show their Disney love on Facebook, Instagram, and Twitter.

Our sponsors, including Orange County CVB, Undercover Tourist, Caribe Royale Orlando, and Howard Johnson Anaheim Hotel and Waterpark were showcased throughout our contest, on YouTube, Pinterest, Google+, Twitter, and Facebook, while we gave away a complete Disneyland and Walt Disney World vacation to two winning families. Our sponsors enjoyed brand recognition in our contest video, on our Disney Days landing page, and within our contest entry form, where they had the option of listing deals, discounts, and URLs.

Additional Disney Days sponsors took front stage on some of our most popular Disney editorial, including sponsorship of our Ultimate Disney Vacation Planning Guide and gluten/allergy friendly Disney dining guide.

In 2015, we continued the tradition of the #SendMe2Disney contest, and added new, relevant content ideal for new and veteran Disney fans. By opening up sponsorship opportunities on our most trafficked, most beloved Disney posts, Trekaroo was able to expand our sponsors’ reach, and offer a truly evergreen platform for their messaging.

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