Case Study: Disney Days

Goal: Provide multiple brand sponsors a cross-marketing opportunity to gain brand awareness and engage with Trekaroo’s most fervent Disney fans via multiple social media channels in a way that is fun and viral.
Disney Days
Disney Days is an annual tradition at Trekaroo. It includes two full weeks of Disney content, aimed to educate families ready to book a Disney vacation to either Walt Disney World or Disneyland Resort. We also know Disney-loving families are playful, so starting in 2014, we included a viral, multi-platform photo contest called #SendMe2Disney, in which readers could show their Disney love on Facebook, Instagram, and Twitter.

Our sponsors, including Orange County CVB, Undercover Tourist, Caribe Royale Orlando, and Howard Johnson Anaheim Hotel and Waterpark were showcased throughout our contest, on YouTube, Pinterest, Google+, Twitter, and Facebook, while we gave away a complete Disneyland and Walt Disney World vacation to two winning families. Our sponsors enjoyed brand recognition in our contest video, on our Disney Days landing page, and within our contest entry form, where they had the option of listing deals, discounts, and URLs.

Additional Disney Days sponsors took front stage on some of our most popular Disney editorial, including sponsorship of our Ultimate Disney Vacation Planning Guide and gluten/allergy friendly Disney dining guide.

In 2015, we continued the tradition of the #SendMe2Disney contest, and added new, relevant content ideal for new and veteran Disney fans. By opening up sponsorship opportunities on our most trafficked, most beloved Disney posts, Trekaroo was able to expand our sponsors’ reach, and offer a truly evergreen platform for their messaging.

Disney Days
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