We targeted families from out of state and international visitors, providing an accessible and do-able itinerary for a wide range of travelers, focusing on activities for the classic California road trip with kids. For each destination en route, Trekaroo provided detailed attraction review picks straight from our users and Superoos, plus usable maps and travel tips. We also partnered with exclusive vacation planning consultant Ciao Bambino for cross-promotion, where readers were offered a call-to-action to shift their California dreaming to California planning.

Trekaroo and Ciao Bambino promoted the Grand California Road Trip for nine months; as a result, the post appeared as #1 and #2 on Google search results for CA Road Trip. ROI for sponsors ranged from 5-10x.