Case Study: Grand California Road Trip
Goal: To create a comprehensive guide for one of the most iconic road trip destinations: the California coast. Trekaroo sought to offer families a sought-after itinerary to carry them through an entire trip, cross-promoting with the best attractions, sights, and accommodations en route.
Case Study: Road Trip Week
Goal: Road Trip Week sought to provide quality editorial on one of the most frequent types of family travel, while showcasing our favorite travel gear, services, and hotel brands and offering parents incentives to purchase or utilize them.
Case Study: Ski Week
Goal: Trekaroo had planned for a pre-season ski series in October. We offered various ski resort partners the opportunity to sponsor the series, with each resort partnered with a Trekaroo Influencer Network blogger. The aim was to jump start early season bookings while providing useful and timely content to our readers new to the sport.
Case Study: Red Jacket Resorts
Goal:To drive fall bookings, Red Jacket Resorts wanted to position their Cape Cod and North Conway properties as the resorts of choice for families visiting these destinations.
Case Study: Shell Weekend Wanderings
Goal: To drive brand awareness and excitement for the summer travel season, Shell wanted to position their brand as a partner for families embarking on the all-American road trip.