Case Study: Red Jacket Resorts
Goal:To drive fall bookings, Red Jacket Resorts wanted to position their Cape Cod and North Conway properties as the resorts of choice for families visiting these destinations.
After Trekaroo reviewed Red Jacket’s properties, we offered them the opportunity to sponsor a feature story on kid-friendly activities in Cape Cod and North Conway. Topics covered in the feature story were popular search terms used by Trekaroo moms while researching trips to the area. As a sponsor, their properties received prominent mention and valuable links in the article – providing long-term marketing value and SEO benefit to Red Jacket Resorts.
Additionally, to drive late summer and fall bookings, Red Jacket also sponsored a giveaway to each property with an exclusive discount only offered to Trekaroo families. Trekaroo marketed the sponsored content through targeted display advertising and promoted the sponsor’s giveaway on Facebook, Pinterest, and Twitter.
The result: long-term traffic referrals from Trekaroo and increased late summer and fall bookings for both resorts.