Case Study: Shenandoah Kids Trail Blog Tour
Goal: To generate awareness and social media buzz around the Shenandoah Kids Trail Guide by Go Blue Ridge Travel, and to provide families within driving distance with inspiration and resources to plan a 48-hour getaway in the Shenandoah region.
Case Study: KOA Blog Tour
Goal: KOA wanted to re-shape the assumptions families have about what’s behind their ubiquitous yellow sign by sharing about the breadth of experiences families can have at KOA campgrounds. 15 bloggers shared their family’s stories of a weekend at a KOA. They offered unique perspectives tailored to their voice and blog focus.