Case Study: State Parks Week
Goal: The goal of this campaign was for Trekaroo to use quality photos, videos and writing to showcase the breadth of available state parks, to increase visits to state parks, and to show why state parks are a great mid-summer getaway. Live social media Phase The #RealFoodRocks hashtag was promoted across Twitter, Instagram, Facebook and […]
Case Study: Ruby Rockets
Goal: To leverage the voices of both Trekaroo and bloggers to tell a series of stories showing different angles to the #RealFoodRocks movement. Each story was to deepen the audience’s understanding of the products Ruby Rockets offers and how these products make it simple for families to cultivate a lifelong love for healthful and wholesome […]
Case Study: Shenandoah Kids Trail Blog Tour
Goal: To generate awareness and social media buzz around the Shenandoah Kids Trail Guide by Go Blue Ridge Travel, and to provide families within driving distance with inspiration and resources to plan a 48-hour getaway in the Shenandoah region.
Case Study: KOA Blog Tour
Goal: KOA wanted to re-shape the assumptions families have about what’s behind their ubiquitous yellow sign by sharing about the breadth of experiences families can have at KOA campgrounds. 15 bloggers shared their family’s stories of a weekend at a KOA. They offered unique perspectives tailored to their voice and blog focus.