Who is Trekaroo?

Trekaroo is a grassroots community of peer influencers. We are at ground zero with families actively planning travel and exploring with their kids. We are powered by real parents, inspiring and supporting each other in upping the fun, excitement, and educational factor in family travel.

  • Trekaroo is the top family travel community in the US reaching over 3.2 million families in 2014.
  • We are powered by 20K peer influencers ranging from family travel experts, bloggers, and social media magnets.
  • We engage daily with families who are actively planning travel via our website and social media channels.

We believe that authentic word of mouth recommendations from other parents in the know are the most powerful decision making factor for parents making purchasing travel decisions.  Market research studies confirm this again and again!

Trekaroo.com audience and reach | Trekaroo Blogger Network reach and influence

The Trekaroo Ecosystem

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Traveling Families

Traveling families gather together on Trekaroo.com to get the inside scoop from peers about the best places to explore with their kids near and far from home. Here, they find friendship and trust, and connect with like-minded families.

Elite Reviewers

aka Superoos The shining stars of our community are elevated to Superoo status. Superoos are hand-picked for their demonstrated passion, insight, and influence. Trekaroo sends Superoos on assignment to various destinations to report back on what’s new and worth raving about in the world of family travel.

Editorial Staff 

aka Guroos Guroos take editorial leadership for various geographical regions, highlighting the best for families in their area. They are dedicated volunteers who have demonstrated exceptional travel knowledge and storytelling abilities. Have a travel story you want covered? Our Guroos are your best friend.

Marketing Strategists

Our marketing strategists have worked with fortune 500 companies on branding and advertising campaigns. They excel at project management and have experience working with a wide variety of travel brands. They understand the influencer pool from which they draw storytellers.

Influencer Network

Our influencer network consists of the highest caliber bloggers and travel writers in the family travel and lifestyle blogging sphere. Trekaroo celebrates their varied voices and personalities, and provides the leadership to brings these rockstars together to rock out for your brand.

Travel Brands

Hey, that’s you! Travel brands are source of expertise and inspiration to families ready to book vacations. Always vetted by Trekaroo Superoos and Guroos, travel brands we invite onto our blog pages and into social media conversations are the fuel behind Trekaroo’s mission of inspiring and equipping families to explore the world.